Wednesday, November 29, 2006

Google's Been Keeping a Secret

As first reported by John Chow and since reported by Darren Rowse, Google has a top secret advertising program called Google Display Advertising Network. Google is already the dominating force behind Internet advertising but this previously secret program was created in an effort to expand their reach even further. The program targets large Fortune 1000 companies as an effort to attract more main stream advertisers.

The companies are more interested in building a name online rather than directly marketing a specific service or product. The program is so secret that, when asked, Google will not confirm it's existence. John reports that the only way into the program is by direct invitation. There is now way to "sign up" for the program that chooses high profile advertisers and only select publishers.

John also states in the post that it is his highest earn Google ad. From the sounds of things this will be a program to keep an eye on as more and more high profile advertisers and publishers join the network.

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