Tuesday, January 23, 2007

Developed Blogs Still In High Demand

Ahmed at TechSoapbox has a great post up discussing whether blogs, specifically those which are developed are still in demand. He cites recent trends indicating the value of developed sites was slipping since the tremendous pageview growth was slowing down. Well the Bloggy Network sales through that theory right out the window.

What did it prove? Well the blogs were sold for anywhere between 24x-1000x monthly revenue which means without further development of the sites it would take a long time to earn that money back. That being said why would someone buy something that seems like such a bad investment business wise.

First those numbers are with the previous marketing and design the site had. The new owners are sure to put more time and effort into developing those into good money makes so they can get their money back. Second, investors and buyers can see quality so they are willing to take risks on the site because they trust they can make the money back soon enough. Finally blogs remain in high demand especially sites that can form cores to new companies and networks.

To those who are looking to sell their sites there are a few things to look at. Blog sales are hot right now (think PS3s and Wiis) so plan your sale accordingly. Set your purchase price high because the worst thing that could happen is it doesn't sell and you must lower your price. If not you just made more than you would have otherwise. Also, be sure to invest some money in design. No matter how qulity the content on your site is potential buyers want to see a well laid out site. Last throw emotions out the window. Do not get too attached to the project. Always keep the thought in the back of your head that you may wind up selling the site someday.

Expect to see crops of blog flipping companies and individuals start to come out of the woodwork in 2007 as more and more sites sell for larger and larger ammounts.

Tags: , , , , , , , , , ,

1 comment:

Anonymous said...

Make sure that you do a little comparison-purchasing prior to deciding to invest in an automobile insurance carrier. Diverse organizations use diverse estimations to calculate your prices. A few will give more weight to certain individual variables than others, and shopping a gamut of insurance providers is the only way to make sure acquiring the best deal. [url=http://www.ss12w12ws.info]Scan2122344d[/url]