Monday, January 22, 2007

Performancing Axes Partners

The Performancing Partners Advertising Network has been axed by Performancing. The move came because the network, although it had the potential to work, was not advancing fast enough and didn't have the capital to give it the environment to do such.

The news has been fast a furious out of the Performancing camp since their proposed sale to PayPerPost fell through. They have since rebranded their Firefox plugin as ScribeFire, experienced the departure of CEO Nick Wilson, and had their Metrics program go open source.

They will be one company to keep an eye for the rest of 2007. Can they fix their problems and reinvent themselves or are they too bound to wind up in TechCrunch's DeadPool.

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