Thursday, November 30, 2006

Modifying Adsense Ads for the Holidays

Adsense is one of the biggest sources of revenue many bloggers have making prober positioning and design key, especially during the holiday season. Poor positioning is making some bloggers lose potential revenue they could have earned if the ad had been in just the right spot. Designing ads also plays some role in how many clicks your ads will receive. Here are some tips to make your Adsense ads perform better, especially for the holidays.

When you are positioning Adsense ads on your website there are a few things you will want to keep in mind. First, keep ads "above the fold." This means to position most of your ads on the top of your page so readers can see them without having to scroll. Second, avoid putting them in the sidebar. Although this is a place ads just seem to "fit," ads placed in the sidebar have historically poor performance. The best way to position ads is close to or within the content of your site. The content is why readers came to your site and it is what they will be looking at the most so take advantage of it.

Integrating your ads into your site is as much of an art as it is trial and error. Much of your ad placement and design will be dependent on trying something and monitoring it's click through rate and value. There are, however, some tips you can use to make your adventure easier.

One of the best techniques for drawing attention to your ads is to place them near pictures. To be within Adsense terms of service you must have a border to separate the two. This concept works because graphics and photos are significant eye grabbers on your site. Putting ads near these spots will likely lead to a greater amount of clicks. Another approach is to match the ads with your color scheme so they become more of a content extension rather than appearing as ads.

Final words of wisdom: Keep your options open to moving the ads around. You will likely not find the perfect layout the first time around so keep adjusting them until you get just what you are looking for.

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