Friday, January 05, 2007

Who Nixed The Performancing/PPP Deal?

Rumors and speculation have been rampant over the past day over who nixed the proposed PayPerPost and Performancing. Both company went as far as to "officially" announce the sale with PPP going as far as to pay their bloggers to discuss the sale. Now nothing is official but each company has commented on their reasons for calling it off.

PayPerPost was first to the gate announcing that the deal was off. But why? For something that was so hyped to just be dismissed came as quite a shock to quite a few bloggers. Here is PPP's take on why the sale was dropped:

"We listened to our Posties and other Metrics users, dug into the Metrics platform and regretfully found that it wasn't what we were looking for right now."
They continued their post to express their interest in finding another analytics solution to use by by golly if you decide you are going to purchase something don't you think you might 'dig' into it before you put your money up to buy it. I know I am not going to buy a piece of fruit without looking at it let alone such a big investment and publicity move as this was.

Well what was PayPerPost looking for with Metrics or any analytics program for that matter? My guess is they are going to integrate a tracking program somehow to track the effectiveness of the campaigns so they can better target their opportunities to blogs whose traffic is equal to the amount they are being paid. Now this is just speculation but from the language I've been reading this seems like a viable plan.

So what was Performancing's reasong for the no go? Here is some text from their announcement:
"After much discussion, we've decided that the deal proposed by PayPerPost just isnt right for us or our community."
Keyword from that selection: community. In my eyes Performancing disclosed the real reason for why the sale was called off, because users didn't want it. I truly feel PPP made an attempt to cover up the fact that another company gave up money because they are just too controversial. I think the true reason lies in Performancing's response and that they called the shots and just said no after everyone started to complain of having their information given to a company who many simply don't like.
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